Duration
2010-2013


Location
7 States, Mexico


Themes


Partners

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The Multisectoral Alliance to Reduce Human Trafficking

With Mexico becoming a growing destination, source, and transit country for trafficked persons, PADF implemented an initiative to support the Mexican government, civil society, and the private sector in their efforts to raise awareness and support prevention of trafficking in persons.

With support from MTV Americas, the U.S. Department of State’s Office to Monitor and Combat Trafficking in Persons (J/TIP), Telefónica Foundation, Cinépolis Foundation and participation of the Mexican government and local civil society groups, PADF facilitated the creation of a Multi-Sector Engagement Alliance to Reduce Trafficking in Persons in Mexico. This Alliance focused on preventing human trafficking, particularly of youth, and raise awareness and increase visibility of the problem within Mexican society.

The alliance identified three main objectives:

  1. Create a partnership between the public and private sectors for the prevention of human trafficking and forced labor of children and young people
  2. Strengthen the nonprofit organizations that work with children at risk of being trafficked or exploited at work
  3. Develop a mass media campaign targeting Mexican youth through focusing on Mexican youths through a roadshow presentation of an MTV-produced documentary focusing on real-life stories of trafficked youths, social media activism, a national poster campaign, and local events that involve children and youth.

As part of building the Alliance, PADF hosted several roundtable meetings in Mexico City in an effort to further increase dialogue between the Mexican government, civil society groups, and private sector partners such as MTV. These events served to empower civil society organizations to articulate their work with the government as well as with other participants from the private sector in order to develop a network of collaborative strategies to tackle human trafficking. The Alliance also improved the ability of members to coordinate with the Government of Mexico by sharing and exchanging resources, best practices, trafficking intelligence, and information about vulnerable, trafficked, or rescued persons.

The Alliance also worked to raise awareness about this issue. Members, including MTV, worked together to launch a campaign called Tu Voz Contra la Trata (Your Voice Against Human Trafficking), which reached more than four million people in Mexico City, Oaxaca, Veracruz, Puebla, Hidalgo, Guerrero, and Chiapas through mass media broadcasts of an MTV-produced documentary, social media activism, a national poster campaign, and local events that involved children and youth.

The MTV-produced documentary, titled “Invisible Slaves (The Animation), presented the stories of four young victims of human trafficking who were exploited and abused, and later escaped. Award-winning Calle 13 band members René Pérez Joglar (Residente) and Eduardo Cabra Martínez (Visitante), were featured in this animated 18-minute production that aims to bring attention to a global issue that is affecting Latin America, but in particular Mexico where the problem of human trafficking is most severe. The film received support from MTV Latin America, U.S. State Department, and Telefónica Foundation. The documentary has appeared on MTV Latin America channels since 2012.

Both documentary and the Tu Voz campaign aim to increase the awareness of the risks of human trafficking and exploitation, measure the knowledge young people have about the issue, engage young people through education and calls for action to prevent further trafficking, and provide them with new opportunities to communicate through social networking platforms.

Location
Mexico City, Oaxaca, Veracruz, Puebla, Hidalgo, Guerrero, Chiapas