Senior Vice President,
Corporate and Community Relations
Univisión Communications Inc.
Los Angeles, California
Ivelisse R. Estrada is Senior Vice President of Corporate and Community Relations for Univision Communications Inc. She is responsible for the overall development and coordination of community relations strategies for the Company including Univision and Telefutura Networks, Univision and Telefutura Television Groups, Univision Online and Univision Radio. She coordinates all philanthropic contributions and serves as a liaison between the Univision Companies and community organizations. Estrada also plans, directs and supervises the execution of the company’s national initiatives such as citizenship and voter registration efforts, and health and education projects.
Estrada developed and coordinated the launch of a Company-wide multi-year, cross-platform health initiative entitled Salud es Vida…¡Enterate! (Lead a Healthy Life: Get the Facts.) The mission of this initiative is to promote healthy lifestyles and encourage the early detection and aggressive management of chronic health conditions affecting U.S. Hispanics. In 2004, ¡Entérate! was honored with a Peabody Award, the first ever for a Spanish-language broadcast company.
Previously, Estrada was Director of Corporate and Community Relations for Univision Television Group where she supervised the public affairs and community efforts of the company’s owned-and-operated stations. Prior to that she served as Director of Communications at KMEX-TV, Channel 34, the flagship station of the Univision Television Group, Inc. in Los Angeles. She was responsible for overseeing the station’s communications department and for developing and coordinating all public relations, community outreach and media relations activities. During her tenure at KMEX, Estrada launched numerous community projects that dealt with health, education issues and the arts.
Prior to joining KMEX-TV, Estrada served as an account supervisor with a Los Angeles public relations agency. Previously, she served as a Washington-based associate producer and on-air reporter for SIN national news, the predecessor of Univision.
In recognition of her efforts at Univision, Estrada has received several awards including the 2008 National Hispanic Medical Association “Hispanic Corporate Leadership Award,” 2007 “Latina Leader in Media” from the Congressional Hispanic Caucus Institute, “Spirit of Hope Award” of Hispanas Organized for Political Equality, “2002 Hall of Fame Honoree” of the Los Angeles Chapter of the National Association of Women Business Owners and the”2002 Premio Award in Public Relations/Communications” of the Hispanic Public Relations Association.
A native of Puerto Rico, Estrada earned her undergraduate degree in liberal arts, Magna Cum Laude, from Barnard College in New York City and Master’s degrees from Princeton University and Harvard University. She represents Univision on several non-profit organization boards including the Women’s Leadership Board at Harvard’s Kennedy School of Government, the Board of Directors of The Partnership for a Drug-Free America, the Congressional Hispanic Caucus Institute, and the Smithsonian Latino Center. She also serves on the Excelencia in Education Honorary Board, the National Task Force on Early Childhood Education for Hispanics, the New America Alliance Corporate Alliance Partnership, the Corporate Board of Advisors of the Cuban American National Council and is a member of the International Women’s Forum where she serves in the Hall of Fame Task Force. She successfully completed the HACR-Harvard Latino Board Leadership Program.