Upcoming global campaign to raise awareness among youth and families about child labor
Washington, D.C. (July 20, 2016) — The Pan American Development Foundation (PADF), the humanitarian arm of the Organization of American States (OAS), is joining forces with Mexican actress and singer Maite Perroni to combat child trafficking globally. More than 168 million children and youth between the ages of 5-17 years of age are affected by labor exploitation, and most do not complete secondary education.
Child labor does not solve the problems of poverty or meet the financial needs of families. Instead it violates the rights of children to have access to education, health, leisure activities, and to a healthy development. Through this initiative, PADF seeks to unite the efforts of governments, the private sector and civil society to create awareness in communities, particularly among young people so they can join and become agents of change.
“Education is a fundamental right that allows the development of all of us not only as individuals but also as a society in general,” said Maite Perroni. “My dream is that all children in Latin America and the Caribbean will have access to education, so that they can ensure a better future for themselves, their families and society. Children who have an education help their countries achieve economic and social progress. All youth deserve the opportunity to have a healthy and hopeful future,” Perroni said.
The aim of the campaign, which will start first in Latin America and the Caribbean, where more than 5.7 million children are still under conditions of child labor, is to raise awareness among those that make up the social environment of children and adolescents to encourage them to provide integral access to education in order to foster better future opportunities, reduce poverty, and improve welfare conditions for all communities. The campaign will launch in early October, during a press conference and through Maite Perroni’s web and social media platform. In addition, public service announcements (PSAs) will be broadcast via television, social media networks and radio stations in Spanish, English, Portuguese and French.
“This is an opportunity to raise awareness especially among young people whose powerful and viral voices can carry this message and have a big impact around the world. Through this new initiative in partnership with Maite Perroni we will educate and change public perceptions,” said Hearly Mayr, Director of Communications and Public Affairs at PADF. “Even before her professional career started, Maite has been recognized as an example of excellence and achievement. She has overcome many challenges to achieve great success, always serving as a role model and source of inspiration for youth. She’s the ideal ambassador for this campaign,” added Mayr.
PADF has a long history of working on the issue of child labor. Most recently in 2013, PADF partnered with the Mexican government, private sector partners and civil society organizations to launch the “Mexico Without Child Labor” campaign, an initiative which contributed to the reduction of child labor cases in Mexico by more than 500,000 and won the "Global Awareness Award" at the World Media Festival in Germany.
Corporate sponsors and public figures interested to join this campaign and for more information, contact Maria-Esmeralda Paguaga, Office of Innovation & Strategy at PADF (email@example.com).
Emily Haile, Office of Communications, PADF
+1(202) 458-6410 | firstname.lastname@example.org