The Pan American Development Foundation (PADF) and Fundación Azteca joined forces to raise awareness about trafficking in persons (TIP) in Guatemala. Through a combination of promotional TV spots, a live interview, and targeted training, the two partners spread the word about prevention and protection, marking World Day Against Trafficking in Persons on July 30 in a substantial way.
From July 29 through August 5, a one-minute spot featuring PADF’s TIP project aired 29 times on TV Azteca Guatemala and A+ Guatemala, reaching 924,842 people. The spots aired during primetime, including commercial breaks of morning and evening newscasts, entertainment shows, and telenovelas.
The fruitful partnership also featured a live interview on TV Azteca’s morning show Café AM with PADF TIP Project Director Mayra Alarcón, Fundación Azteca Guatemala and Honduras General Director Maribel Rincón, and Deputy Prosecutor of the District Attorney’s Office for TIP Mynor Pinto.
Volunteer community facilitators, dedicated to educating indigenous communities in the Guatemalan Western Highlands about TIP prevention, participated in a series of virtual workshops in which they learned about graphic design, video editing, and photography, among other tools and techniques that helped them hone their communication skills. These facilitators play an important role in their communities, producing and disseminating videos and messages to educate young people about TIP.
The trainees traveled to Guatemala City at the end of the virtual sessions to attend a special graduation ceremony hosted by Fundación Azteca. They shared their experiences and how they will use their new knowledge to amplify their community outreach.