Radio remains one of the most trusted and widely used media. Over the years, the Pan American Development Foundation (PADF) has partnered with radio stations throughout Latin America and the Caribbean to share vital information with the communities we serve. Radio can be listened to everywhere, even when electricity or connectivity are not reliable, and community radio can often reach those underrepresented in mainstream media.
In Guatemala, victims of human trafficking are often recruited for criminal groups or become subject to sexual or labor exploitation. To educate the public and prevent human trafficking, PADF worked with volunteer facilitators to write and record 10 radio spots. Aiming to ensure the radio spots were representative of their community and reached a wider audience, the facilitators recorded the spots in both Spanish and Mam, an indigenous Mayan language.
The spots aired on ACODIM NAN PIX 97.7 FM, a community radio station serving 12 municipalities in the Western Highlands of Guatemala, including the municipality San Ildefonso Ixtahuacán, Huehuetenango.
Two Radio Spots in Spanish
Two Radio Spots in Mam
Advances in technology have also made it possible for radio content to be shared in a variety of formats. While the spots ultimately reached about 200,000 people on the airwaves, the radio station shared a virtual forum, videos, and other educational resources on its Facebook page, reaching 8,000 more people.
Published on February 11, 2022.
Jared (Jed) Hoffman
Regional Director for Mexico & Central America